Here is 9 way how to keep google happy, some of the general principles outlined in the document. Most SEO specialists agree these are reasonable principles, and it is only a matter of time before they are adopted.
- Anchor text of links is still very important. Focus on your anchor text. It should contain your most important keyword.
- Google expects that anchor texts will vary. A lot of identical anchor text suggests an “unnatural” linking pattern. Anchor texts should vary, but contain related phrases.
- Google will record when specific links were first discovered, and watch how they change over time. Links with a long life span are considered more valuable than links with a short life span. This adds support to the link delay theory — that links do not start “counting” until they have been in place for a few months. So get working on those links right now, but don’t expect immediate gratification from Google.
- If a new website gets a flood of new inbound links, this will be an indicator of possible spam activity. Links should be introduced gradually and according to a consistent pattern.