There are many factors that go into pulling a high page rank. I have put together a small list of things that should not be overlooked when optimizing your site.
Let’s start from the top: Getting a high ranking on Google is a big achievement.
META Tags- Sorry, but Google doesn’t read META tags. That includes the KEYWORD tag. Some search engines, however, still use them.
URL- Having a keyword or words in URL will help you somewhat. Having a key word in your URL is not by any means a guarantee, but it never hurts.
TITLE Tag- This is an important step, use this tag wisely. Place your top keywords here. Remember, your page is indexed starting from the top of the page. Make this one count.
Site content- The first paragraph of your site is a crucial part of your optimization. This will also be used as your site’s description. Be careful not to overdo it on the keywords. Make sure your content makes sense. Your keywords should make up a total of 6% to 8% of your page content. An average of three hundred words is a good rule of thumb.
Header Tags- Header tag should be considered important. Make headers uniform on your site. I like using them on the top of my page just before the first paragraph.
ALT Tags- These tags are great for adding keywords to images, so take advantage of them. I also use mouse over text with linked text.
Links- Any links you have on your site should have key terms in them. Never use ‘Click Here’ or other unrelated words when creating links.
When exchanging text links , use key phrases as the actual links. This will certainly help you out.
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